Makeup Services
How long does a makeup application take?

Depending on what type of makeup application you are booking her for, please see services for an approximate timeframe.

What type of cosmetics does Cailey use?

She offers to all her clients her tried and true favourite beauty products while continuously adds to her kit. She stays on top of the newest and latest ever evolving beauty trends, offering a range of products including Chanel, Nars, Lancome, Cover FX, Dior, Mac Cosmetics, Kat Von D, Benefit, Anastasia Beverly Hills and Stila to name a few.

What experience does Cailey have?

Cailey has always played with makeup.  Makeup started out as a her favourite hobby and turned into her passion.  A Humber Fashion Arts graduate, she pursued makeup artistry as a career.  She honed her talents while working for high end cosmetic companies including Chanel, Inglot and Lancome and for the cosmeceutical industry (Clarion Medical).  Cailey’s work can be seen extensively in fashion, commercial, print, television, editorial and wedding applications. She has been prevalent for the last decade including a recent Readers Choice award for Waterloo’s favourite bridal makeup artist (2016.)

What do I need to do before an event?

Stay out of the sun! If you can’t avoid it, please remember to apply and reapply sunscreen and wear a hat and protective clothing to avoid visible tan lines and especially burns. If you do get a burn do your best to soothe and calm your burn but avoid picking any blisters etc.
She strongly encourages using a gentle face scrub leading up to the event, to avoid any dry skin build up/ flaking.
Come CLEAN faced, NO makeup. Please use your regular moisturizers and skin care regime.
Avoid trying new services such as facials or chemical peels which can lead to skin irritation including possible burns.
If you get a pimple or have a break out, please DO NOT do anything that will aggravate it including popping or picking. Broken skin is much harder for makeup to conceal/ stay concealed. If you have time, she suggests using something like a spot treatment to dry out the pimple.

What if I have cosmetic allergies?

For clients with specific known allergies, please bring your personal makeup with the product(s) you know work for you. Known allergies to cosmetics can be an issue, it’s up the client(s) to know whats right for them. Don’t hesitate to state your sensitivities and if you have proven products that work for you she always suggests bringing your personal makeup bag.

Do I need to bring any makeup for touch ups?

Please bring anything you may want to refresh such as; shine control powder, eyeliner etc. AND remind everyone to bring their lip colour(s) to touch up throughout the event.

What if I want you to use some of my own makeup?

She can absolutely use your personal makeup products.  She may have other colour suggestions so please come with an open mind-that is what she’s there for!

What if I have a ’difficult’ to match skin tone or need to use certain products?

If you know you have difficulties finding products that work for you, please feel welcome to bring those products as an option or preference. I often have clients that prefer a specific primer, foundation colour etc.

Cosmetic Tattoo
Is Cailey certified in cosmetic tattooing?

Yes. She went to BioTouch Canada, a Leading Training Centre of Permanent Makeup and Semi Permanent Makeup. (Vancouver, ON)
Received certifications in;
Permanent Makeup
Paramedical Procedures
Skin Revision

Who is cosmetic tattooing ideal for?

Cosmetic tattooing can be ideal for both men and women. Clients with hair loss, scars, aging, unhappy with the natural aesthetics of your brows, lash line, areola, or other areas. If you’re unhappy with your existing cosmetic tattooing, if you feel washed out without makeup, too busy to apply makeup daily, vision problems, medical or physical limitations, allergies to cosmetics, etc.

What cosmetic tattooing does Cailey offer?

Eyebrows can be completely reconstructed in the absence of hair, or a few ‘hair’ strokes may be added to give added fullness to sparse areas – choose either a soft pencil appearance or natural feathering result. Cosmetic tattooing/ microblading  can enhance the natural features of the eyebrows with customized shaping. According to the shape of the person’s face and bone structure, cometic tattooing/ microblading can replace eyebrows that have lost their fullness with age, over waxing/plucking, scars, hair loss, or add defining tones to existing brows.

Beauty Marks – For aesthetic purposes.

Eyeliner – Can be used to enhance your lashes, absence of lashes or eye shape.

Colour Correction & Camouflages -Cosmetic tattooing can be used to correct faded and undesired colour, as well as camouflaging of scars and re-pigmenting the areola and nipples.

How does she know what shape and colour to use for my eyebrows?

She has over 10 years of experience in the cosmetics industry, which has allowed her to work on every skin tone, brow shape, face shape, eye shape, you could possibly think of!  This gives her a major advantage when it comes to choosing the design and colour that suits YOU.  Having being known for doing naturally enhancing makeup, you can be confident you will end up with a eyebrow shape that suits your face and doesn’t look fake or over done. Expect to look more youthful, sophisticated and polished!

What is the difference between cosmetic tattooing/ microblading and body art tattooing?

The purpose of cosmetic tattooing to enhance my client’s features, not necessarily create artwork that stands out (such as body tattoos). Cosmetic tattooing is softer and more subtle – it is meant to be a natural looking beauty enhancement. Body tattoos use ink, cosmetic tattooing procedures involve only iron-oxide based pigments designed to gently fade over time. Fading is desired as it allows the technician to make changes to colour and shape over the years as client’s natural coloration and facial changes occur.

Do you have to shave my eyebrows?

No, it’s not like a body tattoo where the tattoo artist has to shave the area before we start. She uses the natural hair growth of your brow as a guide to give you the most natural result, and if you have no hair she will create a brand new natural looking eyebrows for you!

Does cosmetic tattooing/ microblading hurt?

Yes, expect to experience some discomfort. A highly-effective, topical anesthetic cream and gel are used for numbing before and during your procedure. Pain threshold levels vary from person to person and every effort is made to ensure you remain comfortable for the entirety of the procedure. Best to try and not think about it before your procedure

How long does cosmetic tattooing/ microblading last?

The treatment is permanent and will not wash off. However, it will fade over time and may need a retouch every 1- 3
years. Frequency of touch-ups depends on a number of factors including: the pigment colour used (lighter colours fade faster), lifestyle (sun exposure), iron deficiency (your body absorbs iron-oxide as a supplement), and if any chemical peels come into contact with treated areas.

Touch-ups are normal for cosmetic tattoo procedures.

What should I do before my cosmetic tattoo/ microblading procedure?

Best to come in with clean skin, no lotions, makeup.
When scheduling an appointment date for a permanent makeup procedure, keep in mind the healing time of the procedure. You will need a few days afterward without strenuous activity. Increased blood pressure and dilated blood vessels increases swelling and oozing. Also, sweat  will sting. Expect swelling, slight itching, oozing, tenderness and possible bruising. If you plan to go on a vacation (or to be in the sun), it is recommended to plan this trip a minimum 10 days after the procedure. Avoid sun, wind, or other items listed in post-care instructions.
Plan a shopping trip ahead of time for items you may need: ointments, Q-tips, pain reliever. Get ahead on your dirty work – no lawn mowing or chores that will get dirt/ bacteria on the healing area.
Do not wear your good clothes for the procedure because pigment might splatter on them. Wear something comfortable, easy to take off after you’ve had your procedure.
Contact lenses are not recommended for eyeliner or eyebrow tattoo appointments.
I also request our clients avoid prescription blood thinners (if possible) for 24 hours prior to their appointment. This also includes Vitamin E, Aspirin and Alcohol. Best to speak with a medical professional for advice if you’re at all concerned.

For eyebrows: If you have an ideal shape and colour in mind, bring reference photos. Do not tweeze, thread, wax or colour 2 days prior to procedure.

For beauty marks: size, shape and placement in mind.

For eyeliner: Thickness, colour and shape in mind. Come with no eye makeup on (especially mascara!) I cannot remove makeup at the appointment, it can cause your eyes to become irritated and that is not ideal before your cosmetic tattoo. If you wear contacts please come with your glasses. You will not be able to wear contacts during the procedure. Eyelash extensions are also not recommended.

For corrective/ camouflage: Ideal correction and colour in mind. Depending where you’re having the procedure done, loose clothing may be necessary.

Who is not suitable for the procedure?

Microblading is not suitable for the following candidates:
•    Using Accutane
•    Have heart conditions or using heart medications
•    Have diabetes (will require a physician’s note)
•    Have skin disease or irritations
•    Have had Botox in the last 2 weeks
•    Have gotten a deep tan or chemical peels in the last 2 weeks
•    Really low in iron.
•    Allergic to lidocaine, prilocaine, benzocaine, tetracaine or epinephrine
•    Anyone who has any serious medical conditions may require a physician’s note.
•    Pregnant or nursing clients.
* As a technician I make the decision to Microblade/ Tattoo an individual based on my own discretion. *

Is a deposit required to reserve my appointment?

Yes. With limited timing I require all my clients to reserve their time and request that they come 15 minutes ahead of your scheduled appointment time.

How will I look immediately after? What is the healing process?

Eyebrows: Your eyebrows will appear thicker and much darker for up to 5 days post procedure until any scab peels off. The area may also be reddish, slightly bruised, itching and tender, so be gentle with your skin during the healing process and keep applying the aftercare product provided. DO NOT PICK, PEEL, OR SCRATCH.

Eyeliner: Bruising, itching, discomfort may apply. DO NOT PICK, PEEL, OR SCRATCH the treated area or your colour may heal unevenly and you risk scarring and infection. No makeup is to be applied for 72 hours (three days) after the procedure on the tattoo area. After any eyeliner procedure, use new mascara for the first 10 days after the 3 days of no makeup.

Risks and complications?

I take all proper precautions for a safe session by using sterilized equipment, new needles and in a sanitized environment.  Should clients follow my pre and post care instructions, there should be minimal risks or complications .  Although allergic reactions to the pigments are rare, it could be possible for certain individuals. We suggest a pigment patch test for individuals who have high skin sensitivities or are sensitive to:
•    Topical makeup products
•    Gold, silver and nickel
•    Hair dyes
Patch tests should be performed 5-7 days prior.

What should I know about long term care?

After your tattoo has healed, a good sunscreen applied daily on tattooed area(s) is needed to help keep colour true (after it has healed). Sun exposure will make the colour fade faster.
The pigment she uses is iron-oxide based. Your body absorb it as mineral irons, so the colour will fade over time. You may need a touch-up every 1- 3 years. The fading speed depends on your skin type, lifestyle, sun exposure, pigment colour used, broken capillaries, iron deficiency, and if any chemical peels were done after Permanent Makeup.
If you are planning a chemical peel, MRI or other medical procedure, please inform the technician that you have had an iron-oxide cosmetic tattoo. Careful application must be taken to avoid affecting the tattooed area.
If you are planning to have laser treatments, tell your laser specialist to avoid the pigmented area. Laser may cause pigment to turn black.


Permanent makeup is a welcome enhancement for most recipients. There are cases, however, of undesired results. The four most common complaints are “too dark,” “wrong colour,” “uneven” and “too big.” A skilled, experienced, permanent makeup professional is able to adjust the colour and evenness of permanent makeup results in most cases. A design that is too large presents a serious challenge, however. Costly pigment lightening techniques and/or removal may be the only solutions.
However, before embarking on the aforementioned removal/correction procedures, it should also be noted that one still has the option of applying conventional makeup to correct any imperfections or to further enhance the overall effect.


As with tattoos, permanent makeup can be difficult to remove. Common techniques used for this are laser resurfacing, dermabrasion (physical or chemical exfoliation), and surgical removal. Camouflaging—adding a new pigment which counteracts the tattoo color and attempts to emulate normal skin colour is considered a poor choice by professionals. Removal is more painful and laborious than the tattooing itself. These procedures will be at the clients expense.

The choice to get a tattoo that is later regretted is related to the end-of-history illusion, in which teenagers and adults of all ages know that their tastes and preferred fashion and makeup styles have changed regularly over the years before the current moment, but they believe that their tastes will somehow not continue to grow and mature in the future. Luckily with the pigments used in cosmetic tattooing they will fade over time.

Adverse effects and complications?

As with tattoos, cosmetic tattooing may have complications, such as allergies to the pigments, formation of scars, granulomas and keloids, skin cracking, peeling, blistering and local infection. The use of unsterilized tattooing instruments may infect the patient with serious diseases such as HIV and hepatitis. Removal problems may also ensue, due to patient dissatisfaction or regret, and they may be particularly difficult to remove in places such as eyelids and lips without leaving permanent sequelae. Compliance with ‘standard precautions’ and a uniform code of safe practice should be insisted upon by a person considering undergoing a cosmetic tattoo procedure.

On very rare occasions, people with permanent makeup have reported swelling or burning in the affected areas when they underwent magnetic resonance imaging (MRI). However a detailed review of the cases within the medical literature involving cosmetic tattoos indicates that poor quality pigments, pigments adulterated with heavy metals, and pigments with diametric magnetic properties may have been the causative factors in most of those cases.

The causes of a change of colour after cosmetic tattooing are both complex and varied.

Pre Care/ Post Care for Cosmetic Tattoo?

Please avoid the following;
Blood thinners for 24 hours prior to treatment; Caffeine (coffee), aspirin or ibuprofen, etc.
Please avoid alcohol 24-48 hours prior.
Avoid Fish Oil or Vitamin E one week prior (natural blood thinners)
No Botox 2 wks prior.
No chemical peels or facials 2 wks prior.
No tweezing, waxing, threading, electrolysis, plucking etc for 2 days prior.
Do not wax or tint your eyebrows 3 days before the procedure.
No deep tans or sunburns.

DO NOT PICK, SCRATCH, RUB your cosmetic tattoo area. Let any scabbing or dry skin naturally exfoliate away. Picking can cause scarring or loss of colour.
Keep your cosmetic tattoo hydrated and use hydrating ointment for the full 10+ days. Never put the ointment on a wet or damp tattoo.
Use the barrier ointment provided 3-5 times daily for 3 days and apply with a q-tip to avoid infection. Do not over apply or suffocate the area.
Followed by coconut oil for another 7+ days, applied regularly (3-5 times daily) again with a q-tip to avoid infection.
Wash daily to remove bacteria and dead skin. (Don’t worry….THIS DOES NOT REMOVE THE PIGMENT!)
Gently wash your eyebrows each morning and night with water and an antibacterial soap like Dial Soap, Cetaphil or Neutrogena.  With a very light touch, use your fingertips to gently cleanse the eyebrows. Rub the area in a smooth motion for 10 seconds and rinse with water ensuring that all soap is rinsed away. To dry, gently pat with a clean tissue. DO NOT use any cleansing products containing acids (glycolic, lactic, or AHA), or any exfoliants.
Avoid any facial creams (except for the protective one) for 10+ days.
Do not apply any makeup near the eyebrows for 10 days.
Avoid heavy workouts (sweating excessively), sauna, hot tubs, jacuzzis, facial massages, hot yoga, steam, swimming, direct water pressure (shower etc.) during the first 7-10 days or until your tattoo feels healed.
Use a freshly washed pillow case, try and sleep on your back if possible.
Avoid direct sun, tanning beds, wind etc.
Limit showers to 5 minutes, (or excessive steam.)

Please note: A ‘touch up’ procedure may be necessary. 4-6 wks prior to first procedure.
Following the procedure avoid direct sun as it will fade the cosmetic tattoo much faster.
Always be sure to use proper sun protection (SPF.) Including wearing a hat outdoors.
Avoid laser treatments (IPL, fraxel etc) they can destroy the pigment and also cause burns. Always let your technician know.
Avoid chemical peels, sunbathing, microdermabrasion, physical exfoliants, light therapies, fruit acids or regenerative creams on or around the tattooed area.
Please note: antibiotics or hormone therapy can increase the pigment fading. On very rare occasions, people with cosmetic tattoos have reported swelling or burning in the affected areas when they underwent magnetic resonance imaging (MRI). However, a detailed review of the cases within the medical literature involving cosmetic tattoos indicates that poor quality pigments, pigments adulterated with heavy metals, and pigments with diametric magnetic properties may have been the causative factors in most of those cases.
The causes of a change of colour after cosmetic tattooing are both complex and varied.

*** Should you still have more questions or inquiries, feel free to send an email to info@caileybrammer.com